Our Story

Shoppacart started as a light bulb moment for Australian grandmother, Jeanne O’Donnell who never quite got the hang of taking her reusable shopping bags to her twice-weekly grocery shop. 

Frustrated at continually leaving her bags at home and conscious of the detrimental impact plastic has on the environment, she suddenly thought, “why can’t people just have their own personal shopping trolley and then they wouldn’t need bags.” 

Jeanne and her husband Jeff took the idea to leading industrial designers Form Designs the team behind a range of award-winning lifestyle products.

Two years of research and development, and product refinement resulted in Shoppacart the world’s best personal shopping trolley. It’s revolutionising the way we shop and offers a sustainable alternative to the millions of plastic shopping bags still used globally today.